Phase 4

Interviews and focus groups

Let's talk music! One method of gaining unfiltered insights is through direct conversation. That's why we interview internationally renowned musicologists and professionals from the music industry, such as sound agencies or in-store radio stations.
But equally, the customer perspective is of great value. In focus groups, restaurateurs and retailers as well as consumers discuss the topic. All findings are evaluated scientifically.
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Would you like to receive more information about the Music Impact Study?

Are you interested in more detailed information about the study? Are you a gastronomer or retailer interested in participating in the study? Feel free to contact us at