Phase 3

Empirical study at the point of sale

The empirical field study is the "heart" of the Music Impact study. In cooperation with the market research institute Ipsos GmbH, on-site investigations are carried out in 150 establishments of the gastronomy and retail industry. When selecting the participating locations, care was taken to ensure a representative distribution in terms of federal state and degree of urbanization. In order to take all scientific criteria into account, we work closely with an international team of experts.
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Would you like to receive more information about the Music Impact Study?

Are you interested in more detailed information about the study? Are you a gastronomer or retailer interested in participating in the study? Feel free to contact us at