Empirische Studie - MIS
Empirical study at the point of sale
The empirical field study is the "heart" of the Music Impact study. In cooperation with the market research institute Ipsos GmbH, on-site investigations are carried out in 150 establishments of the gastronomy and retail industry. When selecting the participating locations, care was taken to ensure a representative distribution in terms of federal state and degree of urbanization. In order to take all scientific criteria into account, we work closely with an international team of experts.