Ipsos is a renowned market research institute with several locations in Germany and our partner in conducting this empirical field study.
IPSOS is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 18,000 market research experts combine their passion with IPSOS' long-standing data science experience. This allows IPSOS to deliver vital global insights matched with local market intelligence from more than 80 countries. By using innovative technologies and data sciences, IPSOS turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.